Babes of EICMA

Eleven frames from the EICMA 2026 floor in Milan

Summary: Babes of EICMA is our photo walk through EICMA 2026 at Fiera Milano Rho, shot on the show floor by Adam Waheed. Eleven frames cover the Suzuki, Honda, HJC, Unibat, TOP Factory, RCB and NILS stands, from a GSX-R-badged Suzuki and CRF450R-SMT supermotos to a pink HJC lid and RCB’s wall of colored wheels.

Shiny new motorcycles aren’t the only thing that draws a crowd at EICMA. Walk the halls at Fiera Milano Rho and every major stand has its own crew working the bikes, the merch and the camera phones, all dressed in the brand’s colors. Between press conferences and first looks, we pulled out the phone and shot a few frames. Here they are, in the order they went up on Instagram.

If you came here for horsepower figures, we’ve got you covered too. Our EICMA motorcycle show coverage has every reveal we’ve filed from Milan, and the 2026 EICMA Preview has the show essentials.

Suzuki Sets the Tone

A smiling woman in a black cropped jacket stands behind a blue, white and red GSX-R-badged Suzuki sportbike at the Suzuki stand at EICMA 2026. — Suzuki opened our walk with a GSX-R-badged sportbike in blue, white and red, parked in front of the S-Mall Suzuki Collection shop.

First stop, Suzuki. Hamamatsu’s stand runs on a white-and-blue theme with its own S-Mall shop selling Suzuki Collection gear, and the bike out front wears the GSX-R badge in the classic blue, white and red. Gold fork tubes, LED headlight and that GSX-R logo on the fairing. Some things never go out of style. Want to know how the current GSX-R rides? Read our 2027 Suzuki GSX-R1000R Track Review.

HJC Brings the Color

A woman in a cream sequined dress sits on a chrome stool holding a pink HJC full-face helmet with Monster Energy graphics at the HJC stand at EICMA 2026. — HJC kept the color in the helmets: a pink full-face lid with Monster Energy graphics, with the RPHA 60 adventure wall behind.

Over at HJC, the color came from the helmets. The pink full-face lid on her lap wears Monster Energy graphics and a field of cartoon flowers, about as far from flat black as a helmet gets. Behind her, HJC’s off-road and adventure wall shows off the RPHA 60 family.

Back to Suzuki: Adventure Mode

A blonde woman in a black Suzuki crop top sits sideways on a gray Suzuki 800 adventure bike with a hard side case, with pink V-Strom 800DE models behind her. — Gray Suzuki 800 with hard bags up front, pink V-Strom 800DE adventure bikes and a gold trophy behind it.

A woman with long dark hair in a black Suzuki top stands behind the clear windscreen of a yellow Suzuki adventure bike with black side cases, with a crowd behind. — Yellow paint, tall screen and black hard cases: Suzuki’s adventure side drew a crowd.

Suzuki gets two more frames, because its adventure lineup got a lot of floor space. The gray 800 up front wears a hard side case and rear rack, while the pink-and-white V-Strom 800DE models behind it look ready for a rally stage. The yellow ADV in the next frame packs a tall clear screen, handguards and black hard cases. Suzuki’s sportbike news from Milan is in our 2027 Suzuki GSX-10R First Look.

Unibat Goes Racing

A red-haired woman in a white and blue Unibat racing-style suit sits on a light-blue and carbon Ducati race bike in front of a screen showing racing footage. — Unibat brought a light-blue Ducati race bike and a team-kit outfit to match its “power on your passion” slogan.

Unibat brought racing credibility to its display: a light-blue Ducati race bike with carbon bodywork and a screen running track footage behind it. The team-kit outfit carries the brand’s “power on your passion” slogan down the leg. For Ducati’s road-going news from the show, see our 2027 Ducati Panigale V4 SP First Look.

Honda’s Red, White and Blue

A woman with a black bob in a gray Honda T-shirt and black leather-look pants poses beside a silver Honda naked bike with LED headlight and bar-end mirrors. — Silver Honda naked bike, LED light bar, bar-end mirrors and a Honda wing on the tee.

A woman in a black Honda T-shirt stands behind the windscreen of a red, white and blue RR-badged Honda sportbike under a red ring light. — Tricolor Honda RR sportbike, red ring light and a video wall full of Italian.

A woman in a gray Honda T-shirt sits on a red Honda CRF supermoto with SMT fender graphics and Circuit handguards, with a CRF 450R-SMT placard beside it. — Honda’s red CRF450R-SMT supermotos, with Circuit handguards and the Sena stand in the background.

Honda’s crew wore the wing on gray and black tees, and the stand covered all three bases. There’s a silver naked bike with a stacked LED headlight and bar-end mirrors, a tricolor RR sportbike under a red ring light, and red CRF450R-SMT supermotos with Circuit handguards that look ready to back it into a kart-track hairpin. Honda had a big show. Read our 2027 Honda CBR600RR First Look and 2027 Honda CBR500R Four First Look.

The Aftermarket Brings the Heat

Two women in matching black and red TOP Factory one-piece suits stand behind a yellow and black race fairing at the TOP Performances stand. — Matching black-and-red TOP Factory suits at the TOP Performances stand, with a yellow race fairing up front.

A woman in a red RCB crop top and shorts sits on a red and white race sportbike wearing number 10 at the RCB stand, with colored wheels displayed behind her. — RCB’s stand matched the red race bike, the red outfit and the wheel wall. We build riders’ confidence, says the sign.

Two women in black and red NILS jackets pose with a black and green number 7 race bike and a number 303 motocross bike at the NILS stand. — NILS closed out our set with a number 7 roadracer and a number 303 motocrosser on display.

EICMA isn’t just a motorcycle manufacturers’ show, and the aftermarket halls might be the most fun to walk. TOP Performances put its stand team in matching black-and-red TOP Factory suits behind a yellow race fairing. RCB went all red, with a number 10 race bike on a stand, a wall of colored wheels and a sign that reads “We Build Riders’ Confidence.” NILS finished our set with two race bikes: a black-and-green number 7 roadracer on Pirelli rubber and a number 303 motocrosser with KYB suspension. Consider this volume I.

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Frequently Asked Questions

What is EICMA?

EICMA is the International Two-Wheeler Exhibition, held every November in Milan, Italy. It’s the world’s biggest motorcycle show, and it’s where many manufacturers unveil next year’s models. 2026 is the 83rd edition.

When and where is EICMA 2026?

EICMA 2026 runs November 3 to 8 at Fiera Milano Rho, just outside Milan. November 3 and 4 are press and trade days, and the public days run Thursday, November 5 through Sunday, November 8, 9:30 a.m. to 6:30 p.m. local time.